Here, you can select the audience with which you want to work.Īudience Insights used to have a Facebook custom audience option too that let you analyze custom audiences. Once you reach Audience Insights, the first thing you will have to do is to select the audience you want to learn more about. Getting started with the Facebook Audience Insights tool This helps you develop a marketing persona that you can then use to create relevant copy that is likely to engage your Facebook target audience. You can also use the tool to better understand your audience, their interests, their likes and dislikes, and so on. While it will work wonders for you if you are looking for audience insights to run an ad campaign, that’s not all it does. Type into the search bar and hit enter.Īnd that’s it – you’ve reached Audience Insights.From the drop-down menu, click on Audience Insights.
Click on the Ads Manager menu in the top-left corner of the page.We’ve told you what Audience Insights can help you achieve but if you’re a beginner, you might still be thinking, what exactly is Facebook Audience Insights?Īudience Insights is basically an analytics tool that helps you with the targeting of your ads. With Facebook Audience Insights, it’s as easy as 1, 2, 3.Īnd we show you just how in this blog post.īut before that, What exactly is Audience Insights? There is a lot that you can learn about your perfect customer – and Facebook Audience Insights lets you define your customer persona almost to perfection.
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